Because of 2 extraordinary months earlier this year, I had predicted I’d reach 400,000 by April 27th (later revised to May 10). But it wasn’t until much later — May 24th — that I actually reached 400,000. I guess you can’t count on constant growth. Also, I had previously named some bad cops by name, in the subject line, and that seemed to really increase traffic. But a turn towards posting movie reviews instead of naming bad cops in the subject line definitely lowered the traffic some.