Does anyone else find it interesting the way bookmarking, as a technology, rose, then fell, then rose, then fell, then rose again?
 
Rise #1: 1995-2002
At first it was great, everybody with their Netscape Navigator or Mosaic or Lynx was so enamored by the fact that you could actually save links. People would save links… then make webpages that are just them sharing what they think are good bookmarks. Google was born during the period.
 
Fall #1: 1999-2008
At some point, we all had to get a new computer, and lost all our bookmarks. Anyone consistent enough to actually understand that something saved should be SAVED FOR LIFE and not simply go away because a piece of hardware breaks — basically stopped using bookmarks at this point. They aren’t forever. They are a way to flush your efforts down the toilet. People just started googling things.
 
Rise #2: 2006-2013
Neither of the previous ways of doing things are good. You should be able to bookmark things FOR LIFE but also not lose them when your computer dies. 3rd party external bookmarking services like Del.Iciou.Us and Diigo started popping up. There were other sites like StumbleUpon and such. The point being – people could manage their bookmarks in a way that transcends their individual computer.
 
Fall #2: 2013
Del.iciou.us shuts down. Power users who have been using the one logical solution for persistent bookmarks scream so hard at yahoo that yahoo’s corporate decision is reversed. But the damage is done. A logical person stops using a service that has announced its closure, and logical people stopped using delicoius.
 
Rise #3: 2010-2017
Oh look! Google Chrome & Firefox now let you sync your browser to the internet. Not sure when they added this as I was busy using delicious. So when you install a brand new browser, you get all your plugins and bookmarks back. Who needs delicious anymore? WHo needs a 3rd party? The browsers finally work, in the mid 2010s, the way they always should have in the late 1990s. Transparently and persistently. Why the fuck did it take them so long?